ZF Friedrichshafen AG is re-branding CHERRY switch and sensor products sold via ZF’s Industrial Solutions product line. All products, as of January 1st 2017, will be sold under the ZF brand name.
By utilizing the ZF brand – with its strong presence in the automotive and industrial markets – the intention is to strengthen our efforts to develop new potential markets, with a focus on Industry and Building Automation. With a comprehensive switch product portfolio, sensors, and the recent introduction of innovative switch products incorporating Energy Harvesting technology, these new markets offer excellent growth potential.
2016 will be a year of transition, as the market is informed and made aware of future plans. From 1st January 2017, all products sold via the Industrial Solutions product line will be branded ZF.
Important for you: Aside from the brand name, nothing will change. All company information, contacts, product names and part numbers, will all remain unchanged.
Regarding the CHERRY brand marking on products, this will remain until new production tools are introduced. Replacing all existing tools by 1st January would not be economical, so customers may occasionally receive CHERRY branded products, even following the official brand transition.